No, Lux is not an Indian company, it is actually a brand that started out in the United Kingdom and then made its way to the Indian market. Yeah, we get it, it is kind of surprising knowing that Lux isn’t an Indian company or brand. But you’ll be even more surprised to know that this company was started way back in 1899. Yeah, it is that old. If you wanna know more interesting stuff about Lux company, then simply keep on reading because that is exactly what we are onto today. Here we go.
Highlights Of Lux Company Details:
| Lux Company Is From Which Country | United Kingdom |
| Established Year | 1899 |
| Lux Company Owner | Unilever |
| Lux Company Headquarters | N/A |
| Products Of Lux | Beauty soaps and Personal care |
| Lux Company Founders | Lever Brothers (Unilever) |
| Parent Company Of Lux | Unilever |
The Lux Story
Did you even know that Lux was started out as “Sunlight Flake” in the UK by Lever Brothers? But just a year after the establishment, they renamed it as Lux, and that name has stuck ever since. It’s short, catchy, and kinda fancy too. At first, Lux was quite a hit in the UK, but after two decades, it was introduced in other markets like the USA. But at that time, it was being marketed as toilet soap just to wash hands with. That was changed over the years as Lux became this kind of luxury soap brand, not just in India, but all around the globe.
Lux In India
You see, it was actually in the 1920s when Lux made its first appearance in the Indian subcontinent. Yeah, it wasn’t a hit from the get-go, but that changed quickly though. That’s because the people behind Lux utilized the power of brand ambassadors really well in the country. Even to this day, they use the same strategy because it works like magic for them. You may have seen them working with many popular actresses and actors in the country, like Kareena Kapoor, Katrina Kaif, Shahrukh Khan, and many others. Some of you may even recognize those nostalgic TV ads by Lux that used to have these popular celebrities in them. And that is one of the major reasons or factors that played in the favor of Lux. So much so that people in India even began to think of Lux as an Indian brand, but you know it, that is not the case.
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Anantha Nageswaran is the chief editor and writer at TheBusinessBlaze.com. He specialises in business, finance, insurance, loan investment topics. With a strong background in business-finance and a passion for demystifying complex concepts, Anantha brings a unique perspective to his writing.
