Yes, Dixcy Scott is an Indian company started by the efforts of Prem Prakash Sikka back in 1982. In short, it is just the name that sounds foreign but every bit of this company is Indian. You see, India’s innerwear and underwear market is growing consistently with a growth of 5.39% every single year. And seeing that growth, many local as well as foreign brands are trying to make profits within this sector. But Dixcy Scott seems to be pretty chill about it because they have a good percentage of market share in the country. If you wanna learn just a little more about your favorite innerwear aka underwear brand, then keep on reading.
Highlights Of Dixcy Scott Company Details:
| Dixcy Scott Company Is From Which Country | India |
| Established Year | 1982 |
| Dixcy Scott Company Owner | Prem Prakash Sikka |
| Dixcy Scott Company Headquarters | Tirupur, India |
| Products Of Dixcy Scott | Innerwear Brands |
| Dixcy Scott Company Founders | Prem Prakash Sikka |
| Parent Company Of Dixcy Scott | Modenik Lifestyle Pvt. Ltd. |
The Dixcy Scott Story
Dixcy Scott has a history of more than four decades in India. This brand or company we see today is actually a brainchild of an entrepreneur, and you know, we are talking about Prem Prakash Sikka here. He began all this back in the year 1982, and ever since Dixcy Scott has become an all-time favorite brand of customers in India when it comes to innerwear. A company that started out small, Dixcy Scott has now become one of the most popular innerwear companies in the country, so much so that they even crossed the Rs. 1000 crore turnover mark back in 2019. Over the years, Dixcy Scott founder, Prem Prakash Sikka took some bold moves which worked in the favor of the company. But the recent 2017 acquisition by Advent International was something big that actually skyrocketed the growth for Dixcy Scott.
Dixcy Scott’s Popularity In India
You see, before the 2000s, the innerwear market in the country wasn’t a really competitive one. But then, many brands made an appearance in the Indian market, even some foreign brands. But Dixcy Scott handled that pressure well, they utilized the power of advertising by launching the all-time famous “Tough, Macho Man” campaign with superstar Salman Khan. From there, the company started shifting gears, and thanks to all the efforts made earlier, today, Dixcy Scott has a major market share in the innerwear niche in the country.
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Anantha Nageswaran is the chief editor and writer at TheBusinessBlaze.com. He specialises in business, finance, insurance, loan investment topics. With a strong background in business-finance and a passion for demystifying complex concepts, Anantha brings a unique perspective to his writing.
