No, Nova is not a Chinese company it was founded in UAE. Home appliances, personal care products, and health and fitness are all offered by Nova in the United Arab Emirates. Bangalore, Karnataka, India is home to the corporate headquarters. It provides a product line that currently comprises appliances for the kitchen, home, and personal care. NOVA is growing its global brand recognition by being present in more than 20 nations and areas.


About Nova

NOVA was established in 1975 by BESTCO “Badri Electro Supply and Trading Co” in the United Arab Emirates with the mission statement “Innovation for all.”

The goal of Nova is to be present in every Indian home. Because of this, they produce top-notch goods using cutting-edge technology that honour India’s diversity. They carefully craft our cutting-edge items and provide them to you at the best pricing to make your daily life easier. They always keep this promise.

The business offers consumer electronics, products for the kitchen, home, and personal care, as well as numerous other sports categories. For instance, trimmers are now the most important tool for daily grooming and are a requirement for every grooming kit.

With a significant national presence in a variety of product portfolios, including home, kitchen, audio, and personal care appliances, and exercise equipment, Nova India incorporates client feedback into its products.

They have made a name for ourselves as one of the top Indian brands on e-commerce platforms like Myntra, Amazon, Nykaa, Flipkart, and Tata Cliq with over 30 million satisfied customers. With a presence in more than 5 nations and regions, they can also be found at retail chains like Reliance Retail, Croma, More Retail, Walmart, Sangeeta, and Udaan. NOVA is also growing its global footprint to develop into a global brand.

Making it in India, Taking it to the world

Leading Fast Moving Electrical Goods (FMEG) company Nova India has a significant global footprint. Across a wide range of items, including kitchen, home, and personal care appliances, audio, and fitness gear, Nova dominates the industry.

With almost 40% of our volume coming from products made in India, they are happy supporters of the Atmanirbhar Bharat and the Make in India movement, which offers superior margins and working capital arrangements.

Summarized Table About Nova

Is Nova a Chinese Company? No, Nova is not a Chinese company.
Headquarters Bangalore, Karnataka, India
Industry Home appliances, personal care products, health and fitness
Founding Year 1975 (Established by BESTCO in the United Arab Emirates)
Mission Statement “Innovation for all”
Product Line Appliances for the kitchen, home, personal care, and more
Global Presence Present in more than 20 countries and regions
Market Focus India, with a goal to be present in every Indian home
Key Retail Platforms Myntra, Amazon, Nykaa, Flipkart, Tata Cliq, Reliance Retail, Croma, More Retail, Walmart, Sangeeta, Udaan
Customer Base Over 30 million satisfied customers


Being a favorite corporate gifting partner in India is something Nova India is proud of. We provide customized gifting options that make an impact because to our wide selection of high-quality products, individualized services, and unwavering dedication to excellence. Trust Nova India to use our knowledge and meticulous attention to detail to improve your corporate giving experience.

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