Beardo is an Indian company based in Ahmedabad, Gujarat. Established in the year 2015, Beardo has become a top brand in the market for men’s grooming products. The company was founded as a direct-to-consumer brand offering care products for the upkeep of beard only prior to expanding to include a host of other men’s grooming products as well. The stated aim of Beardo is to provide urban males wanting to grow their beards with top quality products to care for the same.

Wide range of products

Beardo ventured into the men’s grooming industry with beard oil made of organic ingredients. Thereafter, its beard care products expanded to beard wash, beard balm, beard wax and more. Gradually, Beardo forayed into the skincare and haircare products for men apart from beard care products.


The skincare products by Beardo include body wash, face wash, scrub and moisturiser specially curated to suit the skin of males. Haircare products include hair growth oil, serum and hair wax which suit various hair types and help in eliminating many kinds of hair problems afflicting men.

Brand image

Beardo targets the men aged 25-45 of the affluent category who are known for their propensity for branded products. The marketing campaign of this company extensively uses a host of social media platforms such as Instagram, Facebook, X and You Tube and many celebrities such as Suneil Shetty, Vivek Oberoi, Shahid Kapoor and cricketers have featured in the ad campaigns.

The current brand ambassador of Beardo is Hrithik Roshan.


The main outlet for Beardo products is e-commerce. The products can be either directly purchased from the dedicated online store of Beardo or other popular e-commerce portals such as Amazon and Myntra.

Apart from e-commerce stores, Beardo also supplies its products to some select lifestyle stores such as Shopper’s Stop. High-end luxury saloons also feature among the outlets for Beardo products.


Beardo has 10 institutional investors with the prominent ones including Marico, Artha India Ventures and Titan Capital. The largest institutional investor in this brand is Venture Catalysts. There are 64 angel investors in Beardo.

Highlights of Beardo Company Details

Beardo company is from which country India
Established year 2015
Beardo Company owner Ashutosh Valani and Priyank Shah
Beardo Company Headquarters Ahmedabad, India
Beardo Company Products Beard wash, beard oil, beard wax, shaving cream, serum, face wash, etc.
Beardo Company Founders Ashutosh Valani and Priyank Shah
Parent Company of Beardo Zed Lifestyle Private Limited

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