An Indian company called Rupa & Co Ltd makes knitted clothing from casual to innerwear. The business sources the best yarns worldwide and imports technology for bleaching and dying to sustain high-quality standards when producing final goods. Sportswear, swimwear, workout clothing, and high-end underwear are among its offerings. Under the brands Frontline, Bumchums, Euro, Torrido, Jon, Microman, Thermocot, and Softline, the company sells its goods. Hosiery products are the only operating segment in which it conducts business. India provides the corporation with the lion’s share of its revenue.
Rupa Company Details
Company Name | Rupa |
Origin Country | India |
Established Year | 1968 |
Founder/Chairman | PR Agarwala, GP Agarwala and KB Agarwala |
Managing Director/CEO | Mr. Kunj Bihari Agarwal |
Headquarters | Kolkatta, India |
Products/Services | Produces knitted garments from innerwear to casual wear |
Number of Employees | 1,001 to 5,000 |
Official Website | www.rupa.co.in |
Evolution of the Company
Rupa is currently one of India’s top knitwear brands. India has been shaped by it since 1968. They offer knitted clothing, from stylish casual wear to cozy undergarments. Three foresighted, creative individuals who transformed the Indian hosiery industry all began with a dream. With millions of happy consumers, Rupa has become the industry leader in Indian innerwear and outerwear segments and a prominent brand worldwide.
Products
For men, Rupa manufactures sleepwear, boxer shorts, T-shirts, Bermuda shorts, vests, drawers, loungewear, briefs, and capris; for ladies, it creates panties, camisoles, bras, and leggings. It also produces loungewear, Bermuda shorts, T-shirts for youngsters and bloomers, baba suits, and slips for babies and toddlers. Another important market Rupa serves is thermal wear, which includes winter apparel for both men and women.
Brand Vision
Rupa thinks that advancements in technology and products should advance alongside sales. In response to changing consumer tastes and market demands, Rupa regularly introduces new variants under each sub-brand. These items combine the newest developments in fabric science, state-of-the-art production methods, and sophisticated design elements to provide the ultimate luxurious experience in comfort and style!
Anantha Nageswaran is the chief editor and writer at TheBusinessBlaze.com. He specialises in business, finance, insurance, loan investment topics. With a strong background in business-finance and a passion for demystifying complex concepts, Anantha brings a unique perspective to his writing.