The Gujarat Milk Marketing Federation is an Indian cooperative society with its headquarters located in Anand, Gujarat. The acronym Amul stands for Anand Milk Union Limited. The Department of Cooperation, Government of Gujarat, owns Gujarat Cooperative Milk Marketing Federation Limited. A total of 3.6 million milk producers govern it. We all love to call it Amul—The Taste of India. Since then, Amul has expanded into foreign markets. Amul was a driving force behind India’s White Revolution, which turned the nation into the world’s largest producer of milk and milk products.
Amul Company Details
| Amul Company Profile | Details |
| Company Name | Amul (Anand Milk Union Limited) |
| Origin Country | India |
| Established Year | 1946 |
| Chairman | Ramsinh Parmar |
| Managing Director | R.S. Sodhi |
| Head Office | Amul Dairy Road, Anand, Gujarat, India |
| Products | Dairy Products (Milk, Butter, Ghee, Cheese, Ice Cream, etc.) |
| Founders | Tribhuvandas Patel, Verghese Kurien |
| Number of Employees | 3 million+ (Including Milk Producers) |
| Official Website | www.amul.com |
History
In response to the exploitation of small dairy farmers by dealers and agents, Amul was founded on December 19, 1946. Since milk prices were set arbitrarily at the time, Polson effectively had a monopoly on collecting milk from Kaira and the subsequent delivery of that milk to Mumbai.
The organization was started in 1946 by Tribhuvandas Kishibhai Patel, who also held the position of chairman till his retirement in the 1970s. In 1949, he took on Verghese Kurien as general manager, and Kurien oversaw the cooperative’s marketing and technical initiatives.
M. Dalaya and Verghese Kurien’s work helped the cooperative grow even more. The process by which Dalaya developed buffalo milk into skim milk powder was a technological advance that completely changed India’s organized dairy sector.
Operations and Products
The Gujarat Dairy Cooperatives’ Apex organization, also referred to as “AMUL,” was established with the dual goals of serving the interests of consumers by offering high-quality, reasonably priced goods and giving farmers a fair return on their investment. Not only has India imitated its success, but the remainder of the world looks up to it.
It is the sole marketing company for items with the “Amul” and “Sagar” brands. Operating through 76 sales offices, it has one of the largest dealer networks in India, with 10,000 dealers and 10 lakh retailers. Its product line includes chocolates, butter, milk powder, paneer, milk, ghee, cheese, ice cream, pizza cheese, and traditional Indian sweets, among other things.
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