As per the latest data of 2025, Patanjali Ayurved has demonstrated significant financial growth. In the fiscal year 2023-24, the company reported a 23% increase in total income, reaching ₹9,335.32 crore, primarily due to gains from the Offer for Sale (OFS) of Patanjali Foods and contributions from other group entities. However, revenue from operations declined by 14.25% to ₹6,460.03 crore, following the transfer of its food business to Patanjali Foods in July 2022.
Patanjali Foods, a key subsidiary, reported a 71% year-over-year rise in net profit for the quarter ending December 31, 2024, totaling ₹370 crore. This growth was driven by a 23% increase in the edible oils segment, which constitutes nearly 75% of the company’s total revenue. Conversely, the food and fast-moving consumer goods segment experienced an 18% decline in revenue due to subdued demand.
Strategically, Patanjali is expanding its wellness sector, having established multiple Patanjali Wellness Centres across India, including new facilities in Assam and Karnataka. These centers aim to promote holistic health through Ayurvedic treatments and yoga.
Additionally, the company has formed two wholly-owned subsidiaries, Contemporary Agro Private Limited and Rishikrishi Farming Private Limited, to empower farmers through training and sustainable agricultural practices.
These initiatives reflect Patanjali’s commitment to integrating traditional wellness practices with modern business strategies, contributing to its growth in India’s consumer goods and wellness sectors
A comprehensive SWOT analysis—evaluating Strengths, Weaknesses, Opportunities, and Threats—provides insight into Patanjali’s current standing and future prospects so let’s have a glance on it.
Strengths
- Strong Brand Association with Baba Ramdev: The association with Baba Ramdev, a renowned yoga instructor and proponent of Ayurveda, has been instrumental in attracting a vast customer base. His credibility and popularity have fostered trust and brand loyalty among consumers.
- Competitive Pricing Strategy: Patanjali’s innovative pricing has enabled the company to capture a significant portion of the Indian FMCG market, particularly among lower- and middle-class consumers. By offering products at competitive prices, Patanjali has made Ayurvedic and natural products accessible to a broader audience.
- Diverse Product Portfolio: The company boasts an extensive product range, including food items, personal care products, and health supplements, catering to various consumer needs. This diversification has allowed Patanjali to establish a strong presence across multiple segments in the FMCG sector.
- Focus on Natural and Ayurvedic Products: Patanjali’s emphasis on natural and Ayurvedic offerings aligns with the growing consumer preference for health and wellness products. This focus has differentiated the brand in a competitive market, appealing to health-conscious consumers.
Weaknesses
- Logistical Challenges: Rapid expansion has led to logistical issues, including supply chain inefficiencies and distribution challenges. These issues can affect product availability and customer satisfaction, potentially hindering growth.
- Quality Control Concerns: There have been instances where Patanjali products faced scrutiny over quality standards, leading to negative publicity. Maintaining consistent quality across a vast product range is crucial to sustaining consumer trust.
- Overdependence on the Indian Market: While Patanjali has a strong domestic presence, its limited international footprint makes it vulnerable to regional market fluctuations and regulatory changes within India. Diversifying into global markets could mitigate this risk.
Opportunities
- Expansion into International Markets: With the increasing global awareness of Ayurveda and natural products, Patanjali has the opportunity to tap into overseas markets. Entering markets with a demand for herbal and wellness products can drive growth and brand recognition internationally.
- Diversification into New Segments: Patanjali can explore new product categories, such as personal hygiene and apparel, to broaden its market reach. Diversification can reduce dependency on existing segments and open new revenue streams.
- Leveraging Digital Platforms: Investing in e-commerce and digital marketing can enhance customer engagement and accessibility. With the rise of online shopping, establishing a robust digital presence is essential for reaching a wider audience.
Threats
- Intensifying Competition: The FMCG sector is highly competitive, with both established multinational corporations and emerging local brands vying for market share. This competition can lead to price wars and increased marketing expenditures.
- Regulatory Challenges: Changes in government regulations, especially concerning product approvals and quality standards, can impact operations. Staying compliant with evolving laws requires continuous monitoring and adaptation.
- Economic Fluctuations: Economic downturns can affect consumer spending patterns, particularly in discretionary categories like health supplements and personal care products. Such fluctuations can influence sales and profitability.
Financial Performance
Patanjali Foods Limited, a key subsidiary, has demonstrated a strong financial performance. In the quarter ending September 30, 2024, the company reported a 21% increase in profit, driven by robust demand in its edible oils segment. Revenue rose by 4% to ₹8,154.19 crore, with the edible oils segment contributing significantly to this growth. However, the food and fast-moving consumer goods segment experienced a 7% decline in revenue, reflecting industry-wide demand challenges.
Conclusion
As of 2025, Patanjali Ayurved Limited stands as a prominent player in India’s FMCG industry, leveraging its strong brand association with Baba Ramdev, competitive pricing, and diverse product portfolio. To sustain and enhance its market position, the company must address logistical challenges, maintain stringent quality control, and reduce overdependence on the domestic market. By capitalizing on opportunities such as international expansion, diversification into new segments, and strengthening digital platforms, Patanjali can navigate the competitive landscape and continue its growth trajectory.
Anantha Nageswaran is the chief editor and writer at TheBusinessBlaze.com. He specialises in business, finance, insurance, loan investment topics. With a strong background in business-finance and a passion for demystifying complex concepts, Anantha brings a unique perspective to his writing.
