How To Get Funding For Business in India 2024

Let’s say you have found that perfect niche, and have got a killer idea to shake things up, so what would your first step be? Well, before anything else, you’ve gotta figure out where the funds for your operations will be coming from. Right? Like, starting anything (whether it is a business, a small company, a startup, or something of your own) takes funds, at least initially. And that is why you must sort it out first before you jump into action and start building your business or startup from scratch. That’s why you might be thinking of different ways of funding your business, and if that’s the case then we hope our post will help you out with that. Actually, here we will be sharing invaluable information about how to get funding for business in India. Here we go.

Best Ways To Get Funding For Your Business

business funding

1. Traditional Funding Options

Alrighty, let’s first start off with what you may have heard a million times when it comes to funding a startup or a business, but still, we gotta cover it because, you know, it is important.

  • Starting with Self-Financing: It’s pretty common, you know, for many new businesses to start off with what they have, right in their own pockets. But, let’s not sugarcoat it though, it all can get really tricky and pretty quick if you don’t manage your expenses. And because it will be your own hard-earned money on the line, so yeah, if things don’t seem to work out, it will be your personal finances taking the hit, nobody else. Which is kinda of a positive and a drawback in itself if you really think about it.
  • Business Credit Cards: At first, Business credit cards seem like a good way to fund your operations, but there is a little twist here, and we are talking about those extra perks, like cashback or even travel rewards. But remember, with great power (or credit) comes great responsibility!
  • Microloans: Microloans offer smaller sums of money, sure, but with more manageable payback terms. Perfect for businesses that need a quick cash boost without the hassle of heavy loan commitments.
  • Venture Capital: Now, this is where it gets a bit more high-stakes. Venture capitalists are ready to inject serious cash into your business, but in return, they’ll want a slice of your pie, equity, that is.

2. Government Initiatives and Schemes

You might have heard in the news or something that the Indian government has recently launched several initiatives to help out startups and businesses, especially the small ones, on a huge scale. Right? Well, that’s what we are gonna look at now, here we go:

  • General Schemes: Not just one, but multiple programs like Stand-up India and Pradhan Mantri Mudra Yojana are now out there to help out business folks or entrepreneurs like you. And what they’re offering is more than just basic support though, it’s about providing funding, training, and essential services. Imagine, with these kinds of resources, how much a startup could achieve.
  • Specific Loan Schemes: Then, there are schemes like the MUDRA Loan Scheme and ASPIRE. But yeah, don’t just confuse these schemes for any loans, they specifically target sectors like agribusiness and rural entrepreneurship. So if you are thinking of launching your business in these sectors then you’d get a lot of help from the government, which can increase your chances of succeeding in the long run.
  • Multiplier Grants Scheme (MGS): But that’s not the end of it. There’s also the Multiplier Grants Scheme (MGS). Now, this is something else. It’s not just about giving out money. You see, one of the major highlights of MGS is that it really pushes businesses to collaborate with academic institutions. But what exactly for though? Well, just to simply create or come up with new products.

3. Other Modern Funding Ways

Alright, now, there are some newer ways of funding your business, company, or startup, and it is pretty much possible that you may have heard of like one or two of them. So yeah, let’s jump in straight and have a closer look, shall we?

  • Crowdfunding Platforms: Now, these are pretty cool because they let businesses gather cash from loads of people. It’s not just about the money though. What’s really great is how these platforms make things efficient and give businesses a chance to grow. And you also get to hear what your customers think, which is super important, right?
  • Business Grants: Then, there’s something called Business Grants. Heard of Zone Startups or Amity Innovation Incubator? Well, they offer these grants focusing on tech and innovation. And it’s not just the money though, they throw in mentorship and networking opportunities, too. Pretty neat for those who are into the whole tech scene.
  • Friends and Family: It’s like the classic go-to for starting out. You reach out to your own circle to get that initial funding. It’s kinda like asking your friends and family to invest in you but for your business dreams! This one works really well, but only if you know what you are doing.

Practical Steps and Strategies for Securing Funding

  • First things first, you gotta have a Business Plan. And by that, we mean a real good one that lays out what your business is all about, who you’re selling to, how you’re gonna run things, and of course, how you plan to make money.
  • Now, figure out how much money you actually need and what your business is worth. This part’s a bit tricky, you know, with all the number crunching and market stuff. But yeah, it is the most important one though.
  • Then, it’s showtime! Put together a killer presentation for the investors. Keep it straight to the point, make sure it’s catchy, and be ready for all their questions. You gotta sell your idea like you mean it.
  • Don’t forget about networking. Get out there, online and offline. Go to industry events, chat on forums, post on social media – make connections everywhere. You never know who might help you out or give you a great piece of advice.
  • Look into all kinds of ways to get that cash. Could be venture capital, maybe some government grants, crowdfunding, or finding an angel investor. Each one’s different, so pick what fits best for you.
  • And finally, when an investor gets interested, they’ll hit you with a term sheet. That’s like a list of all the conditions for their investment. Read it carefully, and maybe even get some legal help, so you know what you’re signing up for.


Alright, that should be more than enough for now. But yeah, if you are really serious about your idea and wanna jump into action as soon as possible, then you’ve got to figure out the funding part. And we hope that our today’s post has helped you out a lot with that, you know, just to steer you in the right direction.

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